Ottawa's "Don't be that guy" campaign was launched in May 2011 in conjunction with the Building Prevention: Sexual Violence, Youth and Drinking conference and Sexual Assault Awareness Month. The poster campaign, based on an Edmonton initiative, is a partnership between Crime Prevention Ottawa, the Ottawa Police Service, the Ottawa Rape Crisis Centre and the Ottawa Coalition to End Violence Against Women.
The posters take a refreshing and new approach to tackling sexual violence among youth aged 19 to 25. Instead of placing responsibility for preventing sexual assault in the hands of victims, the posters appeal to potential offenders—speaking directly to them in their language.
We welcome your participation in the campaign and encourage you to showcase the posters in appropriate locations where young people gather. To learn more about the campaign or to order posters, please visit http://crimepreventionottawa.ca/en/initiatives/dont-be-that-guy
Don't be that guy – Poster Launch
The message is clear: Don't be that guy. Don't be that guy who doesn't take responsibility. Don't be that guy who doesn't make sure his partner is consenting. Don't be that guy who sexually assaults a girl too drunk to consent to sex. Don't be that guy who uses alcohol as a tool to sexually assault. Don't be that guy who believes it is not rape.
"Don't be that guy" campaign BACKGROUNDER and to download the posters